Publications

Report

Successful Brand Strategies in Chemicals

Open order brochure
Originally published by Informa Chemicals in 2001. A major report providing practical insight into corporate and product range┬ábrands in the chemical industry – roles, mechanisms and strategies.

No longer available in published form – please contact Cerebra
download PDF brochure.


Published Articles

Product Range Brands – An Overlooked Source of Value
Article published in Chemical Market Reporter on 9 December 2002.
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Successful Branding in Chemicals
Article published in Chemical Market Reporter in October 2001.
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Branding in the Chemical Industry – A Snapshot
Article first published in Performance Chemicals Europe (PCE) in March 2001.
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Specialty Chemicals: Where is Your Branding Strategy?
Article published in Chemical Market Reporter in October 1999.
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New Product Development in Speciality and Performance Chemicals
Article first published in Chemical Market Reporter in May 1999.
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Other Articles

Grappling with Globalisation.
This article considers what globalisation really means.
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Balancing the Role of the Centre -
As businesses globalise, a common problem is that of allocating responsibilities between
the corporate centre and geographic subsidiaries.
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Speciality Chemicals – Excelling in NPD (2).
This article looks at the role of the NPD process and some of the problems associated with its use.
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Speciality Chemicals – New Product Wars.
This article highlights the complexities of developing and installing a new product development process.
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