Publications
Report
Successful Brand Strategies in Chemicals
Originally published by Informa Chemicals in 2001. A major report providing practical insight into corporate and product range brands in the chemical industry – roles, mechanisms and strategies.
No longer available in published form – please contact Cerebra
download PDF brochure.
Published Articles
Product Range Brands – An Overlooked Source of Value
Article published in Chemical Market Reporter on 9 December 2002.
Article published in Chemical Market Reporter on 9 December 2002.
Successful Branding in Chemicals
Article published in Chemical Market Reporter in October 2001.
Article published in Chemical Market Reporter in October 2001.
Branding in the Chemical Industry – A Snapshot
Article first published in Performance Chemicals Europe (PCE) in March 2001.
Article first published in Performance Chemicals Europe (PCE) in March 2001.
Specialty Chemicals: Where is Your Branding Strategy?
Article published in Chemical Market Reporter in October 1999.
Article published in Chemical Market Reporter in October 1999.
New Product Development in Speciality and Performance Chemicals
Article first published in Chemical Market Reporter in May 1999.
Article first published in Chemical Market Reporter in May 1999.
Other Articles
Grappling with Globalisation.
This article considers what globalisation really means.
This article considers what globalisation really means.
Balancing the Role of the Centre -
As businesses globalise, a common problem is that of allocating responsibilities between
the corporate centre and geographic subsidiaries.
As businesses globalise, a common problem is that of allocating responsibilities between
the corporate centre and geographic subsidiaries.
Speciality Chemicals – Excelling in NPD (2).
This article looks at the role of the NPD process and some of the problems associated with its use.
This article looks at the role of the NPD process and some of the problems associated with its use.
Speciality Chemicals – New Product Wars.
This article highlights the complexities of developing and installing a new product development process.
This article highlights the complexities of developing and installing a new product development process.