Successful Brand Strategies in Chemicals

Originally published by Informa Chemicals. A major report providing practical insight into corporate and product range brands in the chemical industry - roles, mechanisms and strategies.

Cost: UK £395 or US $695 or Euro €495
How to Order - download PDF brochure.

Product Range Brands - An Overlooked Source of Value
Article published in Chemical Market Reporter on 9 December 2002.

Successful Branding in Chemicals
Article published in Chemical Market Reporter in October 2001.

Branding in the Chemical Industry - A Snapshot
Article first published in Performance Chemicals Europe (PCE) in March 2001.

Specialty Chemicals: Where is Your Branding Strategy?
Article published in Chemical Market Reporter in October 1999.

New Product Development in Speciality and Performance Chemicals
Article first published in Chemical Market Reporter in May 1999.

Grappling with Globalisation.
This article considers what globalisation really means.

Balancing the Role of the Centre -
As businesses globalise, a common problem is that of allocating responsibilities between the corporate centre and geographic subsidiaries.

Speciality Chemicals - Excelling in NPD (2).
This article looks at the role of the NPD process and some of the problems associated with its use.

Speciality Chemicals - New Product Wars.
This article highlights the complexities of developing and installing a new product development process.